Marketing Strategy.

Anura Strategies helps companies at the forefront of science, technology, engineering and medicine to communicate their innovation to relevant audiences – the gatekeepers whose awareness, knowledge and opinions influence your commercial success and enable your leap forward.

Through a network of seasoned experts, we help ensure client brands are able to build a distinct market position and acknowledged value proposition from a rationalized strategy.

Strategic Programming.

Anura specializes in providing clients access to the services of senior professionals with proven track records for engineering success across key marketing objectives:

  • Brand development and communications
  • Content development
  • Demand generation and lead management
  • Sales channel enablement and support

Tactical Expertise.

Anura has assembled a team of experts, each seasoned in their area of specialization, to provide clients the diverse services required to achieve marketing success in a digital world:

  • Advertising and paid media
  • Content marketing
  • Event marketing
  • Digital marketing
    • Websites
    • Search engine marketing and optimization
    • Online community management
    • Mobile marketing and applications
    • Email marketing and newsletters
    • Online video

Leading Technologies & Evaluation Methodology.

Clients benefit from access to Anura’s technology subscriptions and the expertise of a team that is frequently working in state-of-the-art systems and evaluating new innovations. Anura’s command of marketing technology powers program measurement and evaluation initiatives that help inform and optimize client investments:

  • Lead nurturing and management
  • Social media monitoring and measurement
  • Web analytics and optimization
  • Content management and delivery
  • Campaign management
  • Customer and contact management
  • Scorecarding and marketing performance management