Marketing Strategy.
Anura Strategies helps companies at the forefront of science, technology, engineering and medicine to communicate their innovation to relevant audiences – the gatekeepers whose awareness, knowledge and opinions influence your commercial success and enable your leap forward.
Through a network of seasoned experts, we help ensure client brands are able to build a distinct market position and acknowledged value proposition from a rationalized strategy.
Strategic Programming.
Anura specializes in providing clients access to the services of senior professionals with proven track records for engineering success across key marketing objectives:
- Brand development and communications
- Content development
- Demand generation and lead management
- Sales channel enablement and support
Tactical Expertise.
Anura has assembled a team of experts, each seasoned in their area of specialization, to provide clients the diverse services required to achieve marketing success in a digital world:
- Advertising and paid media
- Content marketing
- Event marketing
- Digital marketing
- Websites
- Search engine marketing and optimization
- Online community management
- Mobile marketing and applications
- Email marketing and newsletters
- Online video
Leading Technologies & Evaluation Methodology.
Clients benefit from access to Anura’s technology subscriptions and the expertise of a team that is frequently working in state-of-the-art systems and evaluating new innovations. Anura’s command of marketing technology powers program measurement and evaluation initiatives that help inform and optimize client investments:
- Lead nurturing and management
- Social media monitoring and measurement
- Web analytics and optimization
- Content management and delivery
- Campaign management
- Customer and contact management
- Scorecarding and marketing performance management
Anura Strategies 