Companies get their starts from all manner of places. Some come from an imaginative spark mixed with the fuel of venture capital. Others emerge from creative teams at existing companies. But what are the attributes necessary for long-term success?
I’ve always subscribed to the belief that winning companies have a rock solid combination of strategy and leverage – having one without the other isn’t enough to succeed in many cases.
That’s why I see great things ahead for Anura Strategies’ latest client: Conveyorware. Conveyorware is combined set of software systems for companies that manage inventories of one kind or another. The solution connects a full-fledged accounting system with other necessary functions including, point-of-sale, order processing, customer management, warehouse management, barcoding, etc. – almost everything you’d need to handle the operations end of a business, once sales and marketing have done their job.
So where does Conveyorware find its strategy and leverage?
First and foremost, what makes Conveyorware different is where the company gains its leverage – it’s been built by businesses that needed to perform the same tasks as its new clients do. Conveyorware was founded by a serial entrepreneur who had already built a couple of major corporations (House of Imports, Homedics and Ferber Warehousing) that also had significant and complex supply and demand chain needs. The Conveyorware software was developed and perfected in house while it was used to run and grow each of these companies. In fact, at Ferber Industries, some of the world’s largest manufacturers and retailers count on Conveyorware to ensure tracking and delivery of shipments everyday. This is leverage – customers like dealing with a company that truly understands their business challenges.
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As for strategy, Conveyorware stands out in three major ways:
- Pricing: The software can be categorized in the ERP family of systems, but to do so might cause some to overlook its potential relevance to their organization – chiefly because Conveyorware is priced at a fraction of the cost of most of these kinds of systems.
- Product Packaging: Conveyorware is an extraordinarily robust software system available via the cloud or as an on-premise license. The solution offers 10+ system modules for which most software companies would charge substantial upgrade fees to access. Conveyorware has built simplified packages, but does not charge tiered pricing to customers. The result is a simplified offering that will make it easier for channel partners to sell and customers to understand and buy.
- Channel strategy: Conveyorware will make it easier for VARs and other system integrators to move into the lucrative SMB market. ERP systems have consistently carried enterprise-grade price tags, all but eliminating the possibility of a reasonable profit margin for companies attempting to sell and service these systems. With one of the industry’s most attractive commission structures, coupled with powerful software priced for SMB budgets, channel partners will be able to create a fair profit while helping SMB customers grow to their potential.
So where does Anura Strategies consulting services come into play within all of this? Well, I wish I could tell you, but if you were our client you probably wouldn’t want us going into all that detail either. However, true to our mission of helping clients “Leap Ahead,” suffice it to say that we’re one part team extension, one part objective counsel.
Stay tuned for updates!
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